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Berlin City Kia, one of the leading New Hampshire Kia dealers, would like you to stop by and take the new Kia Sorento for a test drive.  Trust us when we say you know you will love it!

The 2012 Kia Sorento is a luxury crossover sport utility vehicle, which gains a few more upgrades for 2012 including new optional four-cylinder engine with superior fuel economy and direct fuel injection system for smooth acceleration, stain resistant seat fabric, Kia’s Uvo voice activated control interface and ventilated driver seat. It is Kia’s entry in the crossover utility vehicle category, offering sophisticated, streamlined experience and unibody construction. The company updates that it is considered to be the best selling 2012 crossover with Uvo infotainment system and GDI 2.4 liter four-cylinder engine.

The infotainment system is based on Windows Embedded Automotive platform, while the GDI engine provides exceptional fuel economy and lower emissions. Apart from mechanical upgrades, the 2012 Sorento also provides a plethora of convenience features including ventilated driver’s seat, power passenger/memory seat, wood trim steering column and power folding mirrors.  All the more reason for NH Kia enthusiasts to come see this new edition to the Kia family.

Kia Sorento is basically a midsize crossover sport utility vehicle, which was originally developed and designed in the year 2002 by a South Korean automobile producing company called Kia Motors. The first generation model was available in two transmission choices: 4/5 speed automatic or five-speed manual transmission. The all-new 2012 Kia Sorento arrives with one of the most important advances in the automotive industry. It features a unibody construction and delivers the comforts and ride, which Americans have come to expect from crossover utility vehicles. The Sorento continues its strong-minded effort like other models including Toyota RAV4 and Honda CR-V.

One of the most noticeable benefits of the 2012 Kia Sorento is its near midsize dimensions, and like other models, it comes with a choice of six or four-cylinder engines. It offers an extra choice in the form of new direct injected four-cylinder engine, good for churning out 191 horsepower with fuel economy of 32 miles per gallon in highway driving.

Feel free to stop by one of the top Berlin Kia dealers, Berlin City Kia, and ask any of our knowledgeable sales guides anything about this amazing new vehicle.

2012 Kia Sorento Price: $28,624	2012 Kia Forte Price: $18,475	2012 Kia Sportage Price: $24,724	2012 Kia Sportage Price: $23,100
2012 Kia Forte Price: $17,369	2012 Kia Optima Hybrid Price: $27,200	2012 Kia Forte Price: $18,975	2012 Kia Sorento Price: $27,514
2012 Kia Sportage Price: $23,759	2012 Kia Sportage Price: $23,140	2012 Kia Rio Price: $15,475	2012 Kia Sorento Price: $30,435

One of the leading Honda Dealers New Hampshire has to offer, Berlin City Honda, would like to introduce you to the redesigned 2012 Honda Civic, now available for your driving pleasure. 

The Honda Civic team led by Mitsuru Kariya, the ‘Large Project Leader’ (LPL), were given the task to create and develop the new Civic. With the current Civic being known for its unique exterior styling and interior practicality within the C segment in Europe, Mitsuru Kariya and his team were keen to further understand the needs and desires of the European customers. The current Honda Civic became the benchmark focus for their research to create a car that was even better.

“…when evaluating the requirements of our customers, we recognized that the European customer desires are demanding and unique in many aspects. We have focused our development on fulfilling these expectations and through this process we have taken our development standards even further to a new level.” (Mitsuru Kariya, LPL)

The development period for the 2012 Honda Civic spanned over four years. Nearly all of components are new to the Civic or have been further developed with areas of focus on the suspension set-up to improve the ride and handling, the interior materials to improve the overall interior quality, the new design styling and aerodynamics for a refreshed image and improved efficiency, and the engines for improved performance and reduced CO2 emissions.

Overall the new Honda Civic builds on the core strengths of its predecessor and takes them to an appreciably higher level. It also is one of the sector’s best in performance against low CO2 emissions.

“The car had to be safe and easy to handle, affordable and so on … premium in terms of having a good balance of affordable performance.” (Mitsuru Kariya, LPL)

The 2012 Honda Civic development team turned to drivers, dealers and the media to evaluate the existing Civic and define the essential ‘must keep’ features and qualities, as well as the priorities for the new model. Drivers appreciated the distinct styling and form of the car, with its futuristic looks and practicality. However their feedback suggested that the car’s rear design could be more sophisticated and that rear view could be improved. Inside the Civic the modern and user-friendly cockpit design was appreciated, as were the spacious cabin and versatile ‘magic seats’, but users demanded an improvement in the quality of the materials used. Drivers were impressed with the driving experience, but noted that suspension noise could be reduced and ride comfort increased.

Research revealed that the typical New Hampshire Honda driver is attracted to unique, fresh design with sporty performance and advanced technologies. The environment was defined as a high priority, with customers demanding high fuel economy and low emissions.

So stop by Berlin City Honda Today, your New Hampshire Honda Dealer, and take one of these beautiful, redesigned Civics for a fun test drive, we know you will fall in love!

2012 Honda Odyssey Price: $32,400	2012 Honda Odyssey Price: $32,400	2012 Honda Accord Price: $20,888	2012 Honda Odyssey Price: $35,685
2012 Honda Accord Price: $27,620	2011 Honda Accord Price: $27,733	2012 Honda Pilot Price: $41,630	2012 Honda Accord Price: $24,700

Berlin City Scion, one of your top Maine Scion dealers would like to share with you Scion’s new advertising campaign, which is reaching out to a new demographic.

When Toyota introduced its sub-brand in 2000, it was touted as a car for first-time buyers aged 18 to 24, and over the years has used its own record label, ties to film, guerrilla marketing and even forehead ads to reach its youthful target.

But the credit crunch and scarcer jobs among its core demographic are leading to a tougher sales challenge — Scion sales peaked in 2006, when 173,000 cars were sold and dropped to 45,000 last year, according to Automotive News. So the automaker is launching a TV and video push aimed at broadening its target market to 18- to 34-year-olds featuring a rather unlikely spokesman — the Greek god Zeus — for its tC model, which accounts for roughly half of its total sales.

In commercials, which premier June 27 from AD agency Attik, “Zeus” is seen fraternizing with mortals. Attik has also created video vignettes from outtakes it hopes will go viral from the commercial’s filming for the limited-edition tC Release Series vehicle, due in July.   So if you are looking for a Scion tc for, Berlin City Scion, your Maine Scion dealer has a great selection.

The Scion brand was supported with $20 million in measured media last year, according to Kantar Media, compared to $888 million for Toyota and $211 million for Lexus during that time.

Scion’s had a history of cutting-edge marketing, and it’s in dire need of a winning strategy, as the initial appeal of the boxy car has faded, said Rick Mathieson, who runs a marketing consulting firm and wrote about Scion in his book, “The On Demand Brand.” He said portraying Scion as a car of the gods and using Zeus is a creative idea was a good way to appeal to the demographic. But he cautioned that even the cleverest campaign could fail.  We would love to get some feedback from Portland Scion enthusiasts on what you think of the new advertising campaign.   Check out the video above and let us know.

Paul Seredynski, senior editor of Edmunds Auto Observer, said Scion has raised to an art form marketing “to the generation that doesn’t want to be marketed to.” While he generally finds the company’s marketing efforts impressive, he said viral marketing hasn’t successfully translated to sales among Scion’s younger buyers. And no matter how dazzling the approach, it will be difficult to confront the obstacles that Scion has faced, where smaller sales volumes have made it a lower priority brand. This combined with Toyota’s recalls and complications from the earthquake, have all served to weigh heavy on the brand.

Berlin City Scion, located in Portland, has a great selection of new and used vehicles to choose from.  However, if you are not looking to purchase a new or used car at this point but have one to sell, we’ll buy it!

Our Portland used car inventory is drastically low; therefore, we offer a We’ll Buy program that will take that unused car off your hands.  With this program we make selling your used vehicle easy by providing quick and up-front appraisals. We’ll get you the highest trade in value on your car, or buy it out right from you.

2012 Scion iQ Price: $16,115	2012 Scion xD Price: $16,875	2012 Scion xD Price: $16,875	2012 Scion tC Price: $20,305
2012 Scion xB Price: $17,980	2012 Scion tC Price: $20,305